Sample – Chikki Co.

Chikki Co. makes peanut and sesame brittle the way it has always been made: roasted nuts, golden jaggery, nothing else. The product was loved by parents, but on a shelf crowded with bright snack brands it was invisible to their children.

Our task was to rebuild the brand around play, creating a cast of characters, a colour-coded flavour system and packaging that kids would ask for by name.