The challenge
Sample content. A herbal jaggery powder with real health benefits was sitting next to ordinary sugar on the shelf, and shoppers couldn’t tell the difference.
Our approach
We gave the range a calm, botanical identity, with each herb illustrated on pack and a simple benefits panel. Matching leaflets and shelf talkers carried the story in store.
The outcome
A wellness-led pack and print system that positions the product as a better everyday choice, not a niche remedy.
