Client : MotherWay.
Nature of business : Traditional Sweets & Snacks
Target audience : General customers buy sweets and snacks in a physical or a online store
With much joy, MotherWay is now making what they wanted to make. Palm Jaggery, Peanut, Sesame, Cardamon, Dry ginger are their main ingredients. Storing each of these is a traditional practice on its own. None of these are processed in big machines. Process them in clay ovens custom designed by fine masters in the field. There is a touch of native soil in each of the processes. Taste cannot be separated to one ingredient or one process; It is the water supplied to the peanut plant to the soil used in roasting the nut; everything contributes to the magical taste of pure palm jaggery sweets they make.
Customers pick MotherWay sweets from a store shelf or from online stores. It should stand out from the products in the same category.
Not only the product but Ingredients, process and methods are close to nature and eco-friendly. So the package should be earthy, eco friendly and also attractive.
Package box with eco friendly kraft board and a window cut in peanut shape to see through the product.